Givenchy ( French pronunciation: Ã, [? iv ??? i] ) is a fancy fashion house and French perfume. It hosts brand haute couture clothes, accessories and Parfums Givenchy , perfumes and cosmetics. Givenchy House was founded in 1952 by designer Hubert de Givenchy and is a member of the Chambre Syndicale de la Haute Couture et du Pret-a-Porter. Owned by LVMH luxury conglomerate. His current artistic director is Clare Waight Keller, who was the first woman to hold that position.
Video Givenchy
History
Formation and first year
In 1952, Hubert de Givenchy built his own luxury home and launched a new collection of Les SÃÆ' Â © parables with some light skirts and sweat blouses made of raw cotton.
Givenchy earned critical acclaim with Vogue magazine who praised his "first great collection" 14. This collection included the white bettina blouse named in honor of Bettina Graziani, which was then painted in one of Renà © Å © Gruau.
The New York Times published an article titled "A Star Is Born" and l'Album du Figaro also wrote a feature that states "In one night, Hubert de Givenchy became one of the most famous children in the field fashion with his first collection. "
Models such as Suzy Parker and Dorian Leigh became thoughtful homes.
In terms of innovation, it uses 'shirting', a raw cotton similar to pattern paper, to create a chic and casual collection.
In 1954, Hubert de Givenchy presented the first shirt suit (which later evolved into a sack dress in 1957). He was the first high fashion designer to create a line of ready-made luxury clothing, called "Givenchy Università © Å ©", which was produced in Paris using machines imported from the United States. Before he can sign for this new collection, Hubert de Givenchy buys all of his fashion house stock from Louis Fontaine.
1950s: Balenciaga and Givenchy
In 1956, both CristÃÆ'³bal Balenciaga and Hubert de Givenchy presented their collections in New York during a charity charity event with the help of American hospitals in Paris.
In 1957, House of Balenciaga introduced the sack dress for the first time. In 1958, CristÃÆ'³bal Balenciaga launched the 'Baby Doll' line, along with the 'Ballon' coat line.
Studio Givenchy moved to number 3, Avenue George V in Paris - across from Balenciaga - in 1959. In the same year, Givenchy and Balenciaga announced that their respective collections would be shown to the press one month after their presentation to buyers, avoid any command.
1969-1970s: expansion
In 1969, Hubert de Givenchy launched his fashion line for men Ã,  «Gentleman GivenchyÃ,». The boutique was opened in November on Avenue George V. Hubert de Givenchy then introduced a short dress.
At the suggestion of CristÃÆ'³bal Balenciaga, Givenchy developed a license in the 1970s, to protect the Haute Couture collection. In 1971, he designed a collection of embroidered mantles in honor of Georges Braque and Joan MirÃÆ'³.
During this period, House of Givenchy diversified its activities to create shoes, jewelry, ties, cutlery, upholstery and kimono. Hubert de Givenchy was chosen to design Hilton hotel interiors around the world, and even cars (Lincoln Continental Mark V).
In 1976, Givenchy Inc. (office and showroom) arrived at Fifth Avenue, New York.
1979-1985: LVMH Era
Then, Hubert de Givenchy elected personality in 1979 and the most elegant man of the year by The Best Magazine.
In 1982, a retrospective headed by Audrey Hepburn was organized by the Institute of Fashion Technology of New York.
Next year Hubert de Givenchy was named Ã, Â «chevalier de la LÃÆ' Â © gion d'HonneurÃ,» and in 1985, Jacques Lang, Minister of Culture of France, gave him an Oscar dedicated to the art of elegance during the celebrations at the Opera in Paris.
Departure Hubert de Givenchy
In 1988, Givenchy joined LVMH MoÃÆ'¨ Ã, Hennessy Louis Vuitton.
In 1991, a retrospective was celebrated at the Galliera Palace for forty years from the fashion house. Hubert de Givenchy left the company in 1995. He was replaced by several young British creators such as John Galliano, Alexander McQueen and Julien MacDonald. From December 2003 to 2006, British cutter Ozwald Boateng was named the artistic director of Givenchy's men's division.
1995-2005, Womenswear
John Galliano replaced Givenchy after his retirement, but in turn was promoted to Christian Dior less than two years later, encouraging Alexander McQueen to hire. In 2001, designer Julien Macdonald was appointed Artistic Director for the women's line, consisting of haute couture and ready-to-wear.
2005-2017, Riccardo Tisci
The mastery for both collections was forwarded to Riccardo Tisci in 2005 when he was named the artistic director of women's clothing. Riccardo Tisci has proposed to the House its style and its own influence. By changing the house codes, Riccardo Tisci added a touch of romanticism that was dark and sensual. Extending the home chromatic palette, striking colors, such as baby blue and red blood, metal, wildlife and flower prints, he designed a well-structured, structured and graphic silhouette.
Philippe Fortunato, former chief operating officer of LVMH Moet Hennessy Vuitton SA - China, is the current Chief Operating at Givenchy.
Givenchy's design has been worn by a number of celebrities on the occasion of the red carpet, including Rooney Mara at the Academy Awards 2012. Also responsible for working with Madonna designed her costume for Sticky & Sweet Tour and Halftime Super Bowl Show 2012.
In 2016, Tisci launched a sports collaboration with Nike called NikeLab x RT: The redefined training is aimed at Olympic athletes for the 2016 Summer Olympics as the daily sports user.
In February 2017, Riccardo Tisci announced his friendly departure from Givenchy.
2017, Clare Waight Keller
The House of Givenchy announces the appointment of Clare Waight Keller as Artistic Director, effective May 2, 2017. Waight Keller takes all creative responsibility, including a collection of ready-to-wear and accessory women and men, as well as Haute Couture. Meghan Markle wore a dress from Claire Waight Keller at her wedding with Prince Harry on May 19, 2018.
Maps Givenchy
Icons and cinema
Audrey Hepburn
The most famous brand ambassadors are Audrey Hepburn in films like Sabrina (the Edith Head claim the Academy Award), How To Steam A Million , and Breakfast at Tiffany's .
In 1953, Audrey Hepburn and Hubert De Givenchy met with Gladys de Segonzac's intermediaries by creating costumes in Sabrina by Billy Wilder. When Gladys de Segonzac arranges a meeting with 'Miss Hepburn', the fashion designer thinks she will receive Katharine Hepburn. Dressed in a privateer pink and white motif, T-shirt and gondola cap, the British actress receives some prototype collection of the future. Audrey Hepburn decided to wear Givenchy outfits on the screen and on the screen, as in Sabrina (1954), Love in the Afternoon (1957), Funny Face Paris When It Sizzles (1963), Breakfast at Tiffany's (1961), Charade How to Steal Million (1965) and Blood Line (1979).
Beginning as a client, he became the home inspiration for forty years, in some of the most classic films. In 1961, Audrey Hepburn put up a home reputation by wearing the famous "black dress" at Breakfast at Tiffany's.
In 1957, Givenchy created the scent of aldehyde flowers, L`Interdit , for the sole use of Miss Hepburn. Other famous customers include Empress Farah Pahlavi, Gloria Guinness and Marella Agnelli, as well as the Guinness family, Grimaldi, Kennedy and Rothschild, famously dressed in Givenchy's clothes to John F. Kennedy's funeral.
Celebrity
Givenchy attracts many celebrities, including the likes of Lauren Bacall, Babe Paley, Michael Norman, Greta Garbo, Elizabeth Taylor, MarlÃÆ'¨ne Dietrich, Jacqueline Kennedy-Onassis, Beyoncà © © Knowles, Princess Grace of Monaco and even Wallis Simpson, for who he created some special clothing bags, preserving the duchess's orders of curiosity of the client. They came to be known as the 'Blue Wallis'. Today, the most famous Hollywood star Givenchy dresses like Cate Blanchett, Emma Stone, Julianne Moore, Julia Roberts, Rooney Mara...
Movies
- In 1958, director Elia Kazan photographed David NivenÃ,; Jean Seberg and Deborah Kerr in Givenchy about the 'Bonjour Tristesse' shooting.
- Defeat the Devil (Plus fort que le diable), 1954 realized by John Huston
- Sabrina, 1954 embodied by Billy Wilder, with Audrey Hepburn
- Afternoon love (Ariane), 1957 embodied by Billy Wilder, with Audrey Hepburn
- La vÃÆ'  © rità ©  ©, 1960, realized by H, -G Clouzot
- Charade, 1963, realized by Stanley Donen, with Audrey Hepburn
- Paris Today Sizzles (Deux tÃÆ'ªtes folles), 1964, realized by Richard Quine, with Audrey Hepburn
- Bloodline (LiÃÆ'Â © par le sang), 1979 realized by Terence Young, with Audrey Hepburn
Operation
Company operations are divided between: "Europe accounts for 42 percent of business, China 18 percent, Asia-Pacific 14 percent, America 12 percent, Middle East 7 percent, Japan 4 percent, and the rest in the world 3 percent."
Ad campaigns
Fall 2010 collection of Givenchy and Riccardo Tisci featured transgender models for the first time. Lea T, a Brazilian formerly known as Leo Cerezo, was a designer's personal assistant for several years. About the decision, Tisci said, "She is always very feminine, superfragile, very aristocratic. She is part of the family."
References
External links
- (in English) Givenchy.com official website
- Givenchy - brand and company profiles in Fashion Model Directory
- "Interactive home timetable couture and culinary biography". Victoria and Albert Museum Ã,
Source of the article : Wikipedia
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