M & amp; M's are "colorful chocolate-shaped buttons", each of which has the letter "m" printed in small letters on one side, surrounding the contents that vary depending on the M & amp; M's. The original candy contains milk chocolate which, when introducing other variations, is labeled as a "regular" variation. "Nuts" M & amp; M's, featuring chocolate-covered beans, and finally candy shells, are the first variations to be introduced, and they remain regular varieties. Many other variations have been introduced, some of which are commonly widespread varieties (such as "peanut butter", "almond", "pretzel", "crunchy", "dark chocolate", and "caramel") while others are limited in duration or geographical availability.
M & amp; M's is the flagship product of the division of Wrigley Confectionery Mars, Incorporated. Sweets come from the United States in 1941, and are sold in more than 100 countries, since 2003. More than 400 million individual M & M are produced daily in the United States. They are produced in different colors, some of which have changed over the years. The concept of candy-lined chocolate is inspired by the method used to allow soldiers to bring chocolate in a warm climate without melting it. The company's most enduring slogan reflects this: "It melts in your mouth, not in your hands." Traditional chocolate milk M & amp; M has a weight of about 0.91 grams/0.032 ounces and has about 4.7 kilocalories (kcal) of food energy (1.7 kcal of fat).
Video M&M's
Histori
1940-70s
Forrest Mars, Sr., son of the founder of the Mars Company, Frank C. Mars, copied the idea for candy in the 1930s during the Spanish Civil War when he saw soldiers eating English-made Smarties, chocolate pellets with colored shells of Confectioners calling hard panning (sugar syrup essentially hardened) that surrounds the outside, preventing melted melts. Mars received a patent for its own process on March 3, 1941. Production began in 1941 at a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey. When the company is founded, it is M & amp; M Limited. The two "Ms" represent the names of Forrest E. Mars Sr., founder of the Newark Company, and Bruce Murrie, the son of Hershey Chocolate president William F. R. Murrie, who owns a 20 percent stake in the product. The arrangement allowed the candies to be made with Hershey chocolate, because Hershey controlled the rationed chocolate at the time.
The company's first major customer was the US army, who saw the discovery as a way to allow troops to bring chocolate in a tropical climate without melting it. During World War II, the candy was sold exclusively to the military. Demand generated for candy led to an increase in production and the company moved its plant to a larger place on 200 North 12th Street in Newark, New Jersey, where it remained until 1958 when it moved to a larger plant in Hackettstown.
In 1949, the brand released the tagline "Melt in your mouth, not in your hands."
In 1950, the black "M" was imprinted on the candy that gave them a unique trademark. It turned white in 1954.
In the early 1950s, the Midwest Research Institute (now MRIGlobal) in Kansas City, Missouri, worked on behalf of M & M to perfect the process in which the 3,300 pounds (1,500 kg) center of chocolate can be coated every hour.
M & amp; M was introduced in 1954 but first appeared only in brown. In 1960, M & amp; M adds yellow, red, and green.
In 1976, an orange color was added to the mix to replace red, which was discontinued in response to red dye scares over Red Dyes # 2 and # 4 that had been evaluated to be carcinogenic in nature. Although M & amp; M is made with less controversial Red Dye # 40, the public is wary of any food that is red. Red M & amp; M was reintroduced in 1987.
1980s
In the 1980s, M & amp; M is internationally introduced to Australia, Canada, Europe, Hong Kong, Japan, Malaysia and the UK.
Although they were marketed and then withdrawn in the 1960s, M & Almond M & M was available again in 1988 in limited release, with appearances only during Christmas and Easter; they became a standard part of the product line in 1992.
Also in 1986, M & amp; M's launched Holidays Chocolate Candies for Easter and Christmas, with Easter candies having rabbits, girls and egg symbols in pastel-colored shells, and Christmas candies have pine trees, bells and red candle symbols and green shells; with the latter also having a special mint flavor. In 1993, the holiday symbol was replaced by the standard "M" trademark.
1990s
In 1991, Peanut Butter M & amp; M released. This candy has peanut butter in the center of chocolate and the same color scheme as other varieties. At least in 2013, the size of peanut butter M & amp; M has become slightly smaller.
In 1995, tan M & amp; Ms stopped to be replaced with blue.
In 1996, Mars introduced "M & M Minis", smaller candies are usually sold in plastic tubes instead of bags.
In 1999, Crispy M & amp; M released. They are slightly larger than milk chocolates and also feature a crunchy wafer center. They were discontinued in the United States in 2005 and remain available in Europe, and Southeast Asia. In January 2015, they returned to production in the United States.
2000s
In July 2001, Dulce de Leche M & amp; M was introduced in five markets with a large Hispanic population: Los Angeles, California; San Diego, California; Miami, Florida; Mcallen-Brownsville, Texas; and San Antonio, Texas. Taste never became popular with the Hispanic community, which prefers M & amp; M, and it was stopped in most areas in early 2003.
2010s
In 2010, Pretzel M & amp; M released. They contain a crunchy and salty pretzel center in a layer of chocolate and have almost the same size as Peanut M & amp; M, but the shape tends to be more rounded.
In 2013, the M & amp brown bar M re-released. It was originally released in 2004 and was named M-Azing.
In 2014, Mega M & amp; M is reintroduced. Before that, 'Mega M & amp; M's' was released in 2007 promoting Shrek Movies, dubbed "Ogre-Sized M & M's".
In 2015, Crispy M & amp; M is reintroduced in the United States. They continue to be available in Europe and Australia.
In 2016, M & amp; M is reintroduced in the United States.
Also in 2016, M & amp; M is created where fans can choose honey, coffee, or chilli beans M & M to go with M & amp; M's. Coffee Nuts was announced as a winner by VEEP 's Tony Hale.
In April 2017, the M & amp; M goes on sale in Australia. Six varieties (milk chocolate, strawberry, crunchy, pecan, crispy mint and almond) are available.
Also in 2017, Caramel M & amp; M is released in the United States.
Pada bulan Mei 2018, Variety Pack M & amp; M dirilis. Mereka terdiri dari kombinasi M & amp; M's, Peanut M & amp; M's, Caramel M & amp; M's, Pretzel M & amp; M's, dan Peanut Butter M & amp; M's.
Maps M&M's
Varietas
M & amp; M varieties include the following sizes and patches. Note that some are only available for a limited time, such as white cheesecake for Easter, pumpkin flavor or white corn candy for Halloween, and White Strawberry Shortcake for Valentine's Day.
- size: regular (in the following flavors), minis, mega (ÃÆ' â € "3 chocolate) and" chocolate bars ".
- chocolate: milk chocolate, dark chocolate, white chocolate
- beans: beans, almonds, hazelnuts, peanut butter, dark chocolate peanuts, strawberry peanut butter, strawberry peanuts
- spices and herbs: chocolate mint, cinnamon, pumpkin spice, white chocolate peppermint, holiday mint, gingerbread, crunchy mint, pumpkin latte pumpkin, mocha, coffee bean, honey bean, and chili nuts.
- fruit: orange brown, cherry, raspberry, cordial cherry, pineapple, coconut, candy apple
- dessert: pretzels, birthday cake, white chocolate candy, red velvet, dulce de leche, white chocolate carrot cake, vanilla shake, crunchy, three milks (tres leches), pecan pie, and caramel.
- color: Easter regularly sees pastel-colored candies and Christmas bags have only green and red colors
Marketing
Over the years, marketing has helped build and expand M & M. Computer animation graphics, candy personification as a character with cartoon stories, and various merchandising techniques including the introduction of new flavors, colors and customized merchandise have helped to increase brand recognition as candy icons.
E.T.: The Extra-Terrestrial
In 1982, the Mars candy company refused entry of M & amp; M's in the new Steven Spielberg movie E.T.: The Extra-Terrestrial . Hershey's competitors, on the other hand, take a chance with their Reese Pieces, which are similar to M & M but contains stuffy peanut butter, and with the success of blockbuster, its candy sales increased dramatically, perhaps as much as 300%.
Marketing campaign
In the early 1980s, the slogan was "All the Worlds Loving M & M's," accompanied by a TV jingle with the same name. Actor Joel Higgins, then starred in the NBC-TV sitcoms Silver Spoons , wrote the song.
In 1990, M & amp; M's exhibited at New York's Erie County Fair a fiberglass cow the size of a body covered with 66,000M & amp; M candy - each held by hand with the logo "m" on each candy facing out. According to a website run by cow designer Michael Adams, the action produces M & amp; M Mars $ 1 million in free publicity as reported by Newsweek magazine, as well as New York Post , UPI and WABC-TV, and Live with Regis .
In 1995, the company runs M & amp; M's Color Campaign, a contest in which participants are given the option of choosing purple, blue, or pink as a new variation of M & amp; M's. The announcement of the winning color (blue) was done in most television news network programs as well as talk shows David Letterman and Jay Leno. As part of the contest results, the company has a blue Empire State Building. Although the financial details of this transaction are not disclosed and there is no effect of the campaign on sales, one marketing book estimates that the company "collects millions" in free publicity and that "sure" campaigns result in increased brand awareness.
In 1998, M & amp; M is styled as the "New Official Millennium Candy", since MM is a Roman number for the year 2000. This date is also the release of the M & M, which are colorful and filled with different patches.
In 2000, "Plain" M & amp; M's (name made in 1954 when "Peanut" M & amp; M was introduced) was named "Milk Chocolate" M & M's, and a picture of a piece of candy added to the traditional brown and white packaging.
In 2004, M & amp; M adopted Petula Clark's 1967 Color My World song for her TV commercial, though using a newly recorded version with another singer.
Shared marketing campaign
In 1990, Mars Snackfood US signed up to sponsor NASCAR in the Sprint Cup Series. Drivers for M & amp; M sponsored for years has included Ernie Irvan (1999), Ken Schrader (2000-02), Eliott Sadler (2003-06), Ricky Rudd (2007), David Gilliland (2006-07), Kyle Busch (2008- currently, won the 2015 Sprint Cup Series Championship), and Michael McDowell.
Introduction of M & amp; M to Australia was promoted by Carlton Football Club of the Australian Football League, who wore a sky-blue guernseys in one of his matches in 1997 instead of its traditional blue - a very successful and very traditional club color has been in use since the 1870s. In 2010, Mars Snackfood Australia described it as the most successful promotional campaign ever involved.
In April 2005, M & amp; M's ran "mPire" promotion to tie up with Star Wars: Episode III - Revenge of the Sith release of the movie. M & amp; M is offered in chocolate varieties (Ordinary and Peanut) for the first time after a series of family advertisements Addams Family M & amp; M.
In May 2004, M & amp; M runs a promotion of Shrek 2 to join the movie release. M & amp; M is offered "gigantic size" (65% larger) in marsh/ogre colors. They are sold in many stores that are displayed in a large cardboard-clipped ogre look.
In the summer of 2005, Mars added "Mega M & M's" to the line. This candy, 55% larger than M & amp; M is traditional, slightly smaller than the ogre-sized version. They are available in milk chocolate and peanut varieties. Color for Mega M & amp; M's turn into less bright colors, as if to attract older consumers: teal (replace green), beige â € <â € <(replace orange), maroon (replace red), gold (replace yellow), blue - gray (replace the blue), and chocolate.
In July 2006, Dark Chocolate M & M re-appeared in a purple package, followed in 2007 by Dark Chocolate Peanut M & M's. Also in 2006, the company piloted White Chocolate M & amp; M as a tie-in with their "Pirates of the Caribbean" promotion. The company also offers eight new M & amp; M through online sales, as well as at M & amp; M World: "All That Razz"; "Eat, Drink, & Be Cherry"; "A Day in the Peach"; "Orange-U-Pleased"; "Mint condition"; "AlmonDeeLicious"; "Nut What You Think"; and "Cookie Monster". Mars also released varieties of "Crispy Mint" in Australia that year.
Also in 2006, M & amp; M became the official NASCAR chocolate.
In 2007, M & amp; M introduces a limited edition raspberry flavor called "M & M's Razzberry Chocolate Candies".
Also in 2007, M & amp; M produces statue Ny. Liberty M & amp; M as high as 50 feet, to start a campaign that encourages Americans to create M & amp; M on their own at mms.com. The website allows people to sign in and create their own characters from scratch. They can choose features such as color, shape, hair, and accessories.
In 2008, two limited edition candies were introduced - "Wildly Cherry" M & M's, and, as part of marketing with the movie Indiana Jones and the Kingdom of the Crystal Skull , "Mint Crisp" M & M's.
M & amp; M also introduced another new product called "M & amp; M's Premiums" in 2008. They come in five flavors - chocolate almonds, mint chocolate, mocha, raspberry almonds and chocolate three (milk, dark, and white chocolate) which are sold in small cartons with plastic bags in them. M & amp; M's Premiums do not have a candy shell but are coated with wax and carnauba colors. Dark Chocolate was added in 2009, replacing Mocha.
During the summer of 2008, My M & amp; M's launches 'Faces,' which allow consumers to print the faces of loved ones in M ​​& M brown at mymms.com.
In February 2009, M & amp; M launches "M & amp; M's Color Break-Up" promotion in Australia where M & amp; M is sold in a separate package (one for each color): the package includes the code to win prizes.
In summer 2009, M & amp; M launches a limited edition "Strawberried Peanut Butter" variant to join the Transformers release: Revenge of the Fallen . In addition, M & amp; M launched a limited edition "Coconut M & amp; M's," which became a permanent item in 2010.
In early 2010, M & amp; M's Bare All was released as part of the competition in Australia and New Zealand. M & amp; M's Bare All winning packages are M & amp; M, but without colored shells. Official website launched, along with television commercials. In April 2010, M & amp; M launches new pretzel varieties.
In November 2011, Mars released M & amp; M's Cinnamon Milk Chocolate for Christmas.
About pretzel time M & amp; M out, wrapper design M & amp; M in the US is reworked, from the old design, used from 2004-early 2010.
In 2012, M & amp; M released two new Dark Chocolate flavors: Raspberry and Mint. Also that year, M & amp; M released the Chocolate White flavor for the Easter season. Starting May 30, 2012, onwards, M & amp; M will be launched in Macau. The language of the Macau launch is Portuguese. In 2012, Peanut M & amp; M is produced in the UK in a limited edition package of "Red, White and Blues", in connection with the country's Diamond Jubilee and the 2012 Summer Olympics. 'M' stays white on white candies. The promotional commercials of this promotional package have been wearing various British stereotypical clothing to try to break into the limited edition package. Similarly, to promote the 2014 FIFA World Cup, Peanut M & amp; M is produced in a package containing only green, yellow, and blue candies, dubbed "Brazilian M & M's" referring to the colors of the Brazilian flag. "Brazilian M & M's" was re-released in 2016 to promote the 2016 Summer Olympics, but is now available on Chocolate and Peanut.
In 2013, M & amp; M launches a "Better with M" campaign, which includes cause-related marketing. The campaign works with Habitat for Humanity and encourages fans to use the Facebook app to volunteer at the various sites where the house is built. The advertising campaign is one of the greatest Mars ever undertaken. The 2013 "American Better With M" Initiative is bombing to give money directly to Habitat for Humanity by offering a limited version of M & Ms in red, white and blue.
Related brands
Related brands of candies from Mars include Minstrels, Revels, Skittles, and Treets.
M & amp; M's World specialty shops have been established in several locations, including Las Vegas, Orlando, New York, London, and Shanghai.
Multiple M & amp; Ms themed video game has been created. The first is M & amp; M's: The Lost Formulas , was released on September 28, 2000.
M & amp; M
The earliest black-and-white ad for candy in 1954 featured two M & amp; M anthropomorphic & M; one plain and one nut - dive into a pool full of chocolates.
The first incarnation of the characters in CGI is a 1994 celebrity campaign that has characters interacting with celebrities where M & candy color is their favorite. The campaign was created by Blue Sky Studios. Along with M & amp; M in 1995, M & amp; M introduced the second "computer-animated" spokesperson in their television commercials. M & amp; depictions and campaigns M was made by Will Vinton in 1995. Vinton previously created the clay-clayed California Raisins in 1986. Around the time he worked on the CGI project, he made M & amp; M as more mature than most food mascots. These include the cynical and cynical Red team (originally voiced by Jon Lovitz, after which Billy West) which is the mascot for milk chocolate, peanut butter, and crunchy M & M's, and amused and gullible Yellow (originally voiced by John Goodman, after which JK Simmons), which is the mascot for peanuts M & amp; M's (he was originally known as "Peanuts" when first introduced). Other mascots include "cool", Blue (voiced by Phil Hartman until his death in 1998, after which Robb Pruitt) which is the mascot for almond M & M; Seductive Green (voiced by Cree Summer), which is the mascot for dark chocolate mint and peanut butter M & amp; M's, and a slightly neurotic Orange (voiced by Eric Kirchberger), which was introduced when Crispy M & amp; M was first released and returned when Pretzel M & amp; M debuted in 2010. Orange, upon returning, joins the non-M & amp; mascot M second, Pretzel Guy (voiced by Maurice LaMarche), who "supports" him and offers useful advice as he hates the idea of ​​having pretzels inserted into his body.
Another mascot that was introduced, but no longer used, was Almond, the original green man; Orange, female bean character, Chocolate Bar; non-M & amp; The first M always foiled or lost by Red and Yellow with melted when M & amp; M can not, and the Swarmees for candy M & M's Minis, portrayed as a sneaky yet cunning crush that Red and Yellow always try unsuccessfully to load.
Female mascot M & amp; M was introduced in 1995. Green is a brown milk mascot and Tan is a peanut. Marketing stopped Tan when they introduced the new Blue mascot. Green is the only M & amp mascot M woman from introduction in 1995 to 2012 when M & amp; M's launched a new spokesperson, the businessman Ms. Brown (voiced by Miss America 1984 Vanessa Williams), "Chief Chocolate Officer." He debuted in the Super Bowl XLVI ad, where some people at a party thought he was naked because his shell had the same color as the inside, which caused Red to throw his outer skin thinking "it was some kind of party", and started dancing with LMFAO " Sexy And I Know It. "
During the LII Super Bowl ad, Red turned into a human being after finding a lucky penny and hoping he can not be eaten. As a human being, he is described by Danny DeVito.
Changes in brown M & amp; M's
Original candy color M & amp; M is red, yellow, purple, green and brown.
In 1976, the Food and Drug Administration released a study linking red dye 2 in food coloring to cancer. Although Mars did not use these dyes, they decided to withdraw M & amp; M red from the market to avoid possible misunderstandings. Red candy was introduced back to the market ten years later.
In early 1995, Mars held a promotion in which consumers were invited to choose the blue, pink, or purple would replace M & M's. Blue is the winner with 54% of the vote. It replaced tan at the end of 1995. Consumers can choose by calling 1-800-FUN-COLOR. Ads for new blue colors display M & amp; M plain and blue almonds as Red and Yellow pay attention to try advertising in a painting in blue where they appear on stage with BB King singing blues, but filmmakers have to cut the scene because they are not blue M & M; Red and other displayed Yellow hold their breath to look like M & The new blue M, where Steven Weber saw three M & M's, Red, Yellow, and Blue; and another one featuring Weber talking to M & amp; M blue if he has been diving into a brown pool, but no.
In 2002, Mars collected votes in "Global Color Choice" M & amp; M to add a new color of three options: aqua (turquoise), pink, and purple. Purple wins and is displayed for a limited time. To help color get the sound, Ken Schrader and his MB2 Motorsports team, sponsored by M & amp; M at the time, running four paint schemes during the NASCAR Winston Cup Series 2002 season which represents promotions (one for aqua, one for pink, one for purple, and another with three colors in the car.) M & M is released in Japan. Find a set of purple M & amp; M is entitled to a prize of 100 million yen (equivalent to about USD $ 852,000).
On January 1, 2004, at midnight, Mars pulled out all the M & amp; M and make it black and white on the candy and its packaging. This coincided with the commercial parody of The Wizard of Oz where Dorothy was at home in bed and looked out the window and saw what the colors of the four M & M's. The goal is to help M & M find their color in black & white package M & amp; M's, in this order: brown, orange, red, green, yellow, and blue. After all the colors have been found, the colored packs come back, and start bringing the theme "Chocolate is better in color".
Since 2004, M & amp; M is available online in 17 colors, with personalized phrases on each candy on the opposite side of "m". Released around Christmas, M & amp; M & amp; The specially printed M is originally intended for holiday greetings, but is now available throughout the year.
For the Valentine's Day season 2008, Mars introduced M & green bags M's. This is due to the general urban folklore which says green M & amp; M is an aphrodisiac. They were brought back in 2009 at the same time as Ms. Green Heats Up Valentine's Day contest.
In October 2011, Mars released M & amp; M's White Chocolate Candy Corn is exclusively in the United States for Halloween. These candies are present in three colors of inspired corn candy: white, bright yellow, and bright orange.
Here is a summary of the color change from the main taste (milk chocolate) of M & amp; M's, the only charging that is produced continuously since the beginning of the brand. From 1941 to 1969, each package contained M & amp; M in five different colors; when red M & amp; M was introduced back in 1987, they were added as the sixth color instead of replacing one of the existing colors.
Health issues
Red candy was removed in 1976 due to health problems over spinach coloring (FD & C Red # 2), suspected carcinogen, and replaced with orange candy. This is done despite the fact that M & M contains no dyes; the action is purely to satisfy the worried consumer. Red candies were reintroduced ten years later, but they also store M & M colored orange. Paul Hethmon, then a student at the University of Tennessee, embarked on a campaign to bring back M & M red as a joke that will eventually become a worldwide phenomenon.
In Europe, red M & amp; M contains red dye carmine (E120). Carmine, also known as cochineal, has launched several campaigns against its use in food, as it is made from crushed insects. In particular, Starbucks in the UK launched a campaign against it for using carmine.
See also
- Similar candy from other companies:
- Smarties
- Cadbury Gem
- Reese Piece
- Sixlets
- Presidential M & amp; M's
References
External links
- Official website
- Chocolate History M & amp; M from us.mms.com
Source of the article : Wikipedia
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