Kind LLC , styled like KIND LLC and sometimes referred to as KIND Snacks or KIND Healthy Snacks , is a food healthy. a food company based in New York City, New York. Founded in 2004 by Daniel Lubetzky. The company produces seven product lines made of whole materials.
Video Kind (company)
Corporate culture
The company now has nearly five hundred employees.
Maps Kind (company)
Products: Snack bar, granola bar, granola
KIND currently offers eight lines: KIND Fruit & amp; Nut, KIND PLUS, KIND Nuts & amp; Spices, GOOD Healthy Grains, KINDS OF Healthy Seeds, STRONG & amp; KIND, TYPE OF Breakfast and Pressed by KINDS.
In 2008, KIND launched KIND PLUS, a line of whole beans and fruit with nutrients such as fiber and antioxidants.
In 2010, KIND launched a smaller portion, 100 KIND mini-range calories. In 2011, KIND launched a series of Kind Healthy Grains Cluster granules, made from a mixture of five super grains. In 2012, KIND brings KIND Nuts & amp; Spices, made with whole beans spiced with herbs containing 5g sugar or less per stem. In 2013, KIND launches a row of Granola Grain Seed bars. In 2014, KIND launched its first savory snack line, STRONG & amp; KIND, which has 10 grams of soy-free protein and whey. KIND also launched KIND Breakfast in 2016.
In 2016, at the expo exhibition of Natural Products Expo West, KIND announced an extension for Beans & amp; Spices & Fruits & amp; Nuts, now including Dark Chocolate Almond & amp; Mint leaves.
Nutritional facts
All gluten-free KIND foods, made from whole ingredients and low in sodium. Currently, KIND Healthy Grains and their Kind Healthy Grains Clusters are certified by the NON-GMO Project;
All Bar bars range between 180-210 calories and have healthy fat and protein. The KIND Healthy Grains bars are 140-150 calories with 18 grams or more grains per stem. STRONG & amp; The KIND bar is all 230 calories each with 10 grams of protein.
The FDA submitted a warning letter to the company in April 2015, stating that four of its products did not meet the requirements to be labeled "healthy." The KIND bars specified by the FDA are: Type of Fruit & amp; Nut Almond & amp; Apricot, Fruit & amp; Nut Almond & amp; Coconut, Kind Plus Peanut Butter Dark Chocolate Protein, and Kind Plus Dark Chocolate Cherry Mete Antioxidant.
In December 2015, KIND filed a Citizenship Petition requesting the FDA to update its rules around healthy terms when used as a nutritional content claim in food labels. The petition calls for a better adjustment between the latest food and nutrition labeling rules and federal diet guidelines. Petitions include support from public health experts, public policy experts and nutritionists.
In May 2016, the FDA reversed its position, allowing KIND to use the term 'healthy' on its label. The FDA told KIND that it could return to its original packing language stating that its products are "healthy and tasty, comfortable and healthy, economically sustainable and socially impacted."
History
Company founder Daniel Lubetzky founded KIND in 2004. KIND achieved one million dollars of sales in the first year.
In 2008, private equity firm VMG Partners invested in KIND. Investment allows companies to scale sampling efforts to get more people to try out the KIND bar. When the VMG is involved, the KIND bar is only sold at 20,000 locations and the Lubetzky sampling budget is $ 800. In 2009, that budget was $ 800,000 and offering free samples became a big part of the TYPE marketing plan. In 2014, Lubetzky buys all the VMG shares.
Today, the KIND Bar is sold at over 150,000 stores in the United States. In 2014, they sold more than 458 million bar and granola bags, almost double that of sales in 2013.
KIND Movement
Through the KIND Movement, KIND wants to create a thriving community of people who choose kindness and make good as a state of mind. In the spirit of this movement, in 2009, KIND launched Do the KIND Thing, a growing platform that empowers people to turn KIND actions into support for causes. The KIND movement includes KIND actions, #kindawesome cards, and KIND Causes. To date, KIND has undertaken, facilitated and celebrated over 1 million KIND actions and has been recognized by Time magazine as the "New Way to Make a Difference".
Awards
From the beginning, KIND has received numerous awards and distinctions from the natural food industry and media, including the following:
- Prevention Magazine - "Richest Food Package of the Year 2011"
- Men's Health - "Best Breakfast Bar 2010: KIND Plus Almond Cashew Flax (Omega-3)"
- Women's Health - "Best for Women: Fruit & Pea Bar"
- Entrepreneur of 2010 - "Entrepreneneur of the Year 2010"
- Woman's Day - "The Best New 'Pom' Product: Kind PLUS Pomegranate Blueberry Pistachio Antioxidant"
- Family Circle - "Top Healthy Snack" KIND Almond Cashew Flax (Omega-3) '
- Exhibition of Natural Expo Products East New Anniversary New Showcase Awards - "The Best New Food Product of the Year"
- National Food Trade Association - "Extraordinary Food Container Top 4 Finalists"
- Progressive Grocer - "Editor's Choices"
- Health Magazine - "Best Snack Bar"
- Good Housekeeping - "100 Best Cheap Food"
- Whole Foods Magazine - "Best Snack Bar"
References
External links
- Official website
Source of the article : Wikipedia
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