Target Corporation is the second largest department store retailer in the United States, behind Walmart, and is a component of the S & amp; P 500. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally called Goodfellow Dry Goods in June 1902 before being renamed Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target Store opened in Roseville, Minnesota in 1962 while the parent company was renamed Dayton Corporation in 1967. Became the Dayton-Hudson Company after joining the JL Hudson Company in 1969 and holds holdings of several department store chains including Dayton's, Hudson's, Marshall Field's and Mervyn's.
Target established itself as the highest-income division of Dayton-Hudson Corporation in the 1970s; it began to expand its national stores in the 1980s and introduced a new store format under the Target brand in the 1990s. The company has found success as a cheaper-chic player in the industry. The parent company was renamed Target Corporation in 2000 and escaped from its last department store chain in 2004. The company suffered massive and highly publicized customer credit card data breaches and the failure of a short-lived Canadian subsidiary in early 2010 but revitalized success with expansion in urban markets in the United States.
On February 3, 2018, Target operates 1,822 stores across the United States. Their retail format includes Target discount stores, SuperTarget hypermarkets, and flexible "format stores" previously named CityTarget and TargetExpress before being consolidated under Target branding. Goals are often recognized for their emphasis on "the needs of younger buyers, image-conscious buyers," while rivals, Walmart, rely more on the "always low" pricing strategy.
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Histori
Sejarah awal
The Presbyterian Church of Westminster from downtown Minneapolis burned down during Panic of 1893. Without insurance coverage to cover financial losses, the congregation found itself unable to rebuild. The Church calls on the parishioners of George Dayton Parish to buy an empty space in a corner adjacent to the original church it owns; Funds obtained from property sales enabled the church to rebuild and Dayton built a six-story building on the newly purchased property.
Dayton convinced Reuben Simon Goodfellow Company to move his nearest Goodfellows department store to a newly established building in 1902, even though the owner retired altogether and sold his interest in the store to Dayton. The store was renamed Dayton Dry Goods Company in 1903, and shortened to the Dayton Company in 1910. The company made its first expansion with the J.B. gem acquisition. Hudson & amp; Son just before Crash Wall Street in 1929; its jewelry store operated in a net loss during the Great Depression, but department stores suffered an economic crisis. Dayton died in 1938 and was succeeded by his son Nelson as president of the $ 14 million business. Nelson died in 1950 and was replaced by his own son, Donald, whose cousins ​​replaced the Presbyterian guidelines set by his predecessors in a more secular approach. The company acquired the Lipman department store company during the 1950s and operated it as a separate division.
1960s and 1970s
John F. Geisse developed the concept of upscale discount retail while working for the Dayton Company. Using its concept, the company opened its first Target discount store at 1515 West County Road B on the outskirts of Saint Rose, Minnesota; Douglas Dayton was his first president. The name "Target" comes from publicity director Stewart K. Widdess, and is intended to prevent consumers from discount store associations with department stores. It opened three additional units in its first year, and reported its first profits in 1965 with sales reaching $ 39 million. Later that decade, B. Dalton Bookseller was formed as a subsidiary of Dayton Company. The parent company acquired the Shreve & amp; Co and J.E. Caldwell, Pickwick Bookstore, and Lechmere's electronics and appliances chain. It was also published with the first offering of common stock, and built its first distribution center in Fridley, Minnesota. In 1969, the Dayton Company itself merged with J.L. Hudson Company based in Detroit, and jointly formed the Dayton-Hudson Company. The new company, by the time the 14th largest retailer in the United States, consists of Dayton's Target and department stores, Diamond's, Hudson's, John A. Brown, and Lipman.
The target reached $ 200 million in sales, while Dayton-Hudson bought Team Electronics and C.D. jewelry. Peacock, Inc. and Jessop and Sons in the 1970s. The target reported a decline in earnings in 1972, due to the rapid expansion rate with the purchase and conversion of several former Arlan department store locations. The new management marked the merchandise to reduce excess stock and only opened a new location that year, targeting consequently being Dayton Hudson's top income producer in 1975. Dayton-Hudson was founded as the seventh largest public merchandise retailer in the United States with Mervyn's acquisition on year 1978.
1980s and 1990s
Dayton-Hudson sold Lipman to Marshall Field's (who recruited them as Frederick & Nelson) and acquired the Ayr-Way discount chain store in 1980, and expanded into the West Coast market with the purchase and conversion of several FedMart stores in 1982. It sold a subsidiary of Dayton-Hudson Jewelers to Henry Birks & amp; Children of Montreal. The company set up a Plum foreign clothing store with four locations in the Los Angeles area in 1983; the next year, he sold the chain to Ross Stores and sold Diamond's and John A. Brown's department stores to Dillard's. In 1985, the company started R. G. Branden, a chain that sells textiles and household goods. Locations opened in Miami, Orlando, and Jacksonville, Florida, plus Atlanta, Georgia. Branden stores closed in 1988. Target continued to grow in southern California after buying fifty Gemco stores in the state in 1986; That year, Dayton-Hudson sold B. Dalton Bookseller to Barnes & amp; Noble. The acquisition of several Gold Circle and Richway stores helped expand to the northwest and southeast of the United States. Later that year, Dayton-Hudson sold Lechmere to a group of investors (including Berkshire Partners).
In 1990, Dayton-Hudson bought Marshall Field's and opened its first Greatland Target store in Apple Valley, Minnesota. It started the Everyday Heroes clothing store with two locations in Minneapolis in 1992, although they closed in 1997. In 1993, the company created a chain of four closed stores named Smarts to liquidate the clearance items, which closed in 1996. In 1995, the first SuperTarget hypermarket was opened in Omaha, Nebraska and Target Guest Card, the industry's first discount retail store credit card, was launched. J. C. Penney offered to buy Dayton-Hudson for $ 6.82 billion in 1996, an offer considered by most analysts as not enough to judge the company. Target remains the main growth area of ​​the company while the department store subsidiaries are performing poorly. Mervyn's mid-scale department store chain consists of 300 units in 16 states, while the upscale department store division operates 26 Marshall Field's, 22 Hudson's, and 19 Dayton's stores. In an effort to change the department, Mervyn and Marshall Field closed several locations.
Dayton-Hudson acquired the direct marketing unit of the Greenspring multi-catalog Company Rivertown Trading Company and clothing supplier Associated Merchandising Corporation in 1998. In 1999, Dayton-Hudson acquired Fedco to expand its SuperTarget operations to southern California. Revenue for Dayton-Hudson increased to $ 33.7 billion, and net income reached $ 1.14 billion, passing $ 1 billion for the first time and nearly tripling 1996 earnings of $ 463 million. On September 7, 1999, Dayton-Hudson launched the Target.com website as an e-commerce site as part of the discounted retail division.
2000 and 2010s
In January 2000, Dayton-Hudson was renamed the Target Company; between 75 and 80 percent of Dayton-Hudson's sales and revenues come from Target while department stores are used to drive growth. It also separates e-commerce operations from the retail division and combines it with Rivertown Trading into a stand-alone subsidiary called target.direct. The following year, Dayton and Hudson stores renamed under the name Marshall Field. The company sold Marshall Field's to May Department Stores in June 2004 and sold Mervyn's to an investment consortium including Sun Capital Partners, Cerberus Capital Management, and Lubert-Adler/Klaff and Partners, L.P in September. In 2005, Target began operations in Bangalore, India. In 2006, Target completed the construction of the Robert J. Ulrich Center at Embassy Golf Links in Bangalore, and Target plans to expand into India by building additional office space at Mysore Corporate Campus and successfully opening a branch in Mysore.
On January 13, 2011, Target announced its first international expansion, to Canada, when it purchased the infrastructure for up to 220 stores from the Canadian sales chain of Zellers, owned by the Hudson Bay Company. The deal was announced to have been made for $ 1.8 billion. Target opens its first Canadian store in March 2013, and at its peak, Target Canada has 133 stores. However, expansion into Canada was hit by problems, including supply chain problems resulting in stores with empty shelves and higher retail prices than expected. Canadian targets earned $ 2.1 billion in losses in a short period of time, and failed store expansions were marked by Canadian and US media as "spectacular failures," "unmitigated disaster", and "gold standard case studies in what to do retailers are not done when they enter new markets. "On January 15, 2015, Target announced that all 133 of its outlets in Canada will be closed and liquidated by the end of 2015. The last Canadian Target Store closed on April 12, 2015, well ahead of schedule.
On October 19, 2017, Target announced that it will open their small format store and first store in Vermont at University Mall in South Burlington in October 2018. The store will replace the former Bon-Ton, which closed in January 2018.
In December 2017, Target announced its intention to purchase Shipt, an internet-based food shipping service for $ 550 million reported. This acquisition is intended to help ship the same day and to better compete with Amazon. At the end of 2017 and early 2018, Target begins to limit unemployed workforce, to improve monthly earnings reports.
Target is being sued by Burberry for copying the Burberry check printing design on various products.
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Saving format
Target
The first Target discount store opened in Roseville, Minnesota on May 1, 1962. The current property is approximately 135,000 square feet (12,500 m 2 ) and sells general merchandise including lines hard and soft lines. While many Target stores follow the standard big box style architecture, the company has focused on "customizing each new store to ensure the locally relevant experience [...] that best suits the surrounding environment needs" since August 2006. Initially, only SuperTarget Location operates the Starbucks Coffee counter, even though they were integrated into public goods stores through their expanded partnership beginning in 2003. Some locations include Optical Targets, Target Photos, and Target Pharmaceutical departments; the last division was purchased by CVS Health in 2015 and started operating as an in-store shop under CVS Pharmacy and MinuteClinic mastheads in February 2016.
Target introduced the "PFresh" shop prototype in 2006, expanding their selection of groceries at public merchandise locations by more than 200 percent. Newly built stores that follow the PFresh format of approximately 1,500 square feet (140 m 2 ) are larger than non-food properties, although they maintain Target branding because their offerings are much more limited than SuperTarget. The company restored 109 stores in 2006 and renovated another 350 stores the following year. The company's decision to close their garden centers opened up floor space for the expansion of PFresh and a larger seasonal department starting in 2010.
SuperTarget
The first Greatland Targeted location opened in Apple Valley, Minnesota in September 1990. They are about fifty percent larger than traditional Target stores, and pioneered corporate standards including an increasing number of cashier and price scanners, larger aisles, expanded pharmacy and photography department, and food court. Greatland location targets have since been converted to stores following the PFresh format starting in 2009.
Hypermarket SuperTarget first opened in Omaha, Nebraska in 1995, and expanded the Greatland Target concept with the entry of the wholesale department. The company expanded their shopping expenses in 2003 and adopted the modified tagline "Eat Well, Pay Less." (referring to their "Expect More. Pay Less.") tagline in 2004. In the early 2000s, 43 locations (nearly 100) displayed E-Trade trading stations, although they were closed in June 2003 after E-Trade was determined. that "we can not make it a profitable distribution channel."
When comparing himself to rival Walmart Supercenter's hypermarkets, chief executive Gregg Steinhafel argues that Walmart operates like a "grocery store that also happens to sell general merchandise," where otherwise less aggressive expansions from SuperTarget stores are indicative of their position that industrial spending is a project sideline "high impact, low cost". The Company operates 239 SuperTarget locations per September 2015; they each cover an estimated 174,000 square feet (16,200 m 2 ).
Target flexible format
While the Target location is generally about 135,000 square feet (12,500 m 2 ), the majority of "batch" flexible CityTarget stores are around 80,000 square feet (7,400m 2 ). The first store opened in July 2012, in Chicago, Los Angeles, and Seattle; the location of 160,000 square feet (15,000 m 2 ) in Boston is the largest CityTarget and opened in July 2015. The TargetExpress Store is around 14,000 square feet (1,300 m) 2 ) up to 21,000 square feet (2,000 m 2 ); first opened in Dinkytown near the University of Minnesota in July 2014. Products in this flexible format property are typically sold in smaller packages destined for customers using public transport. Locations built in community colleges often carry home departments and expanded dormitory furnishings. In August 2015, Target announced that it would rename nine CityTarget and five TargetExpress stores as Target in early October, deciding that "Big or small, our stores have one thing in common: they're all Targeted." The first flexible format stored under an integrated naming scheme opened in that month in Chicago, Rosslyn, San Diego, and San Francisco. The company opened a 45,000 square foot store in the Tribeca neighborhood of New York in October 2016. Three other similar stores will open in Philadelphia, Cupertino and the area around Penn State University in October 2016. There is also a Target city center in downtown Portland, Oregon.
Almost all openings planned until 2019 are small formats, which are less than 50,000 square feet. The purpose of these smaller format stores is to win the millennium customer business. Nearly 30 new locations will be located in college towns or densely populated areas.
Subsidiaries
Financial and Retail Services
Retail Financial Services (FRS) before Target Financial Services (TFS) : issue Target credit cards, known as REDCard Targets (formerly Target Cards), issued through Target National Bank (formerly Retailer National Bank) for consumers and through Target Bank for business. Target Financial Services also oversees the GiftCard balance. Target launches a PIN-x debit card, Target Check Card, which is then re-branded as a Target Debit Card. The Debit Card target withdraws funds from existing customer's current account, and allows up to $ 40 "cash back". Debit cards allow guests to save five percent on every purchase. At the end of 2017, Target replaces the "Redempard slogan" Save 5% Today, Tomorrow & Every Day with REDCard Target "when launching new benefits for REDCard holders by offering exclusive products on Target.com and prior bookings with" Exclusive Savings. Exclusive. "
Target Goal Service
Target Sourcing Services (TSS) : This global sourcing organization places merchandise from around the world for Target and helps import merchandise into the United States. Such items include clothes, furniture, bedding, and towels. TSS has 27 full service offices, 48 ​​quality control offices, and seven concession holders located around the world. TSS employs 1,200 people. The engineer is responsible for evaluating the factories that do business with Target Corporation for quality, as well as labor rights and transshipment issues. TSS was acquired by Target Corporation in 1998, founded in 1916 as an Associated Merchandising Corporation, and formerly owned by the clients it serves. Target Sourcing Services halted operations in department store groups, divisions of former Associated Merchandising Corporation acting as purchasing offices for Saks, Inc., Bloomingdale's, Stage Stores Inc., T.J.Maxx, and Marshalls.
Brand private label
Target Brands is a corporate brand management division that oversees the company's private label products. In addition, Bullseye Dog is the mascot, and Bullseye Design and 'Target' are registered trademarks of Target Brands.
- Archer Farms , groceries products;
- Pantry Market , grocery products;
- Quite Balanced , grocery products;
- Sutton & amp; Dodge , premium meat line;
- Get started , outdoor camping gear;
- Important Room , bottom-line home page;
- Shoes & amp; Barkley , food and pet supply lines;
- Merona , a clothing brand purchased by Target in 1991;
- Mossimo Supply Co. , clothing line. In collaboration with Iconix Brand Group brand owners;
- Threshold , premium furniture lines;
- Cherokee , children's and women's clothing (not used after Cat & Jack debuted); Clothes
- Circo , underfloor and children clothes (dead after Pillow Fort debut)
- up & amp; up . Target issues a Target brand relaunch as up & amp; up to include an expanded product selection and a new design. & amp; up brands offer essential commodities including household products, health care, beauty, baby, and personal care. The brand claims to offer products of the same quality as national brands at cheaper prices, on average 30 percent savings. Starting September 2009, up & amp; offers more than 800 products in 40 categories.
Other private labels include ten brands that have just been released,
- Pillowfort , children's bed line and
- Cat and Jack , children's clothing and accessories.
- Cloud Island , line of bedding and baby clothes.
- Project 62 , the premium furniture line replaces Threshold.
- Goodfellow & amp; Co. , clothing line for men.
- New Day , clothing line for women.
- JoyLab , fitness clothing line.
- Xhilaration , clothing line and women's clothing.
- Universal Thread , denim lifestyle brand (available February 2018)
- Hearth and Hand , home & amp; brand lifestyle, in collaboration with Magnolia
The new brands were launched in July 2016, during Sales Back to School. After launch, clothing and brand beds became a big hit and successful. Target executives claim that new brands increase sales by $ 1 billion and increase 15% of revenue, only during their first year.
Website
Target.com owns and oversees corporate e-commerce initiatives, such as the Target.com domain. Founded in early 2000 as a target.direct, was formed by separating existing e-commerce operations from the retail division and combining them with Rivertown Trading's direct marketing unit into a stand-alone subsidiary. In 2002, Amazon Enterprise, a subsidiary of target.direct and Amazon.com created a partnership in which Amazon.com will provide order fulfillment and guest services to Target.com in exchange for fixed and variable costs. After the company sold Marshall Field and Mervyn in 2004, target.direct became Target.com. The domain target.com attracted at least 288 million visitors annually in 2008, according to a Compete.com survey. In August 2009, Target announced that it would build and manage a new Target.com platform, separate from Amazon.com. The new platform will launch in 2011, before the holiday season. Prior to the announcement, Target and Amazon have extended their partnership through 2011. In January 2010, Target announced their vendor partners for the re-platforming project. These partners include Sapient, IBM, Oracle, Endeca, Autonomy, Sterling and Huge Trade, among others. The re-launched Target.com was officially launched on August 23, 2011, effectively ending partnerships with Amazon.com.
Former subsidiary
- Target Portrait Studio is a portrait studio chain located in the selected Target store. The chain, operated by Lifetouch, opened in 1996 and ceased operations on January 28, 2017.
Distribution center
As of May 2016, Target Corporation operates 39 distribution centers throughout the United States. Target opens three new distribution centers in 2006 (Rialto, California, DeKalb, Illinois) and one in 2009 (Newton, North Carolina) to support the growth of its store. With the exception of vendors' supplied items, such as greeting and soda cards, this distribution center sends goods directly to the Target store. Also, unlike Walmart, Target selection of foodstuffs does not come from their own distribution centers, but from companies that are Target partners.
The first retail chain distribution center opened in Fridley, Minnesota, in 1969. This includes a computerized distribution system and is known as the Northern Distribution Center. During this time, the chain consisted of seventeen stores after being expanded to Oklahoma and Texas.
On August 9, 2004, Target announced to their suppliers that they will test on the effect of radio frequency identification on the efficiency of supply chain management in the Dallas-Fort Worth metroplex. This experiment involves one Target distribution center and the nearest ten Target stores. Here, RFID tags will be placed on barcode and cardboard bars to track goods from suppliers to distribution centers, and from distribution centers to stores. In 2009, RFID was removed from Dallas-Fort Worth stores.
On January 27, 2009, Target announced the closing of its distribution center in Maumelle, Arkansas, the second oldest company in the company. The reasons cited are the need to ensure that Target remains competitive over the long run.
SuperTarget and PFresh stores require fresh, refrigerated and frozen products. The food distribution center owned by SuperValu has been used by Target for years. In October 2003, the SuperValu facility in Phoenix, Arizona, was changed to serve Target exclusively. The same change is applied at the SuperValu center in Fort Worth, Texas. New distribution center built by Target in Lake City, Florida, to serve the Southeast, but operated by SuperValu. The fourth center in Cedar Falls, Iowa, opened in 2009 and is unique because it is located adjacent to the standard Target Distribution Center, each using the same delivery office. Another warehouse owned by SuperValu is still used in other areas, but Target plans to replace it over the next few years. In Colorado, the store is served through FreshPack Produce Inc. from Denver. In the mid-Atlantic/Philadelphia marketplace, C & amp; S Wholesale Grocers serving fresh produce, meat, dairy products, bread & amp; needs frozen to store "PFresh".
The Company operates four facilities to receive shipments from overseas manufacturers and suppliers. They are near the harbor in Rialto, California; Savannah, Georgia; Lacey, Washington; and Suffolk, Virginia. Merchandise received is shipped directly to the Regional Distribution Center. Internet sales orders from the Target Direct division, operating from the Target.com website, are processed by a facility in Woodbury, Minnesota, with some support from Savannah, Georgia, and other vendors. New centers opened in Ontario, California, and Tucson, Arizona, in 2009.
Company affairs
Headquarters
Target Corporation has its headquarters in Nicollet Mall in Minneapolis, near the site of the original Goodfellows store. The complex includes Target Plaza North and Target Plaza South. Ryan Companies developed the complex, and Ellerbe Becket acted as an architect. Target has approximately $ 260 million of complex developed to provide one office space location for 6,000 employees. The 14-story Target Plaza North has 600,000 square feet (56,000 m 2 ) of offices and retail spaces while Target 32 ​​â € <â €
Brian Cornell is CEO of Target Corporation. In January 2016, Cornell began a home visit in an effort to better understand the needs and wants of its customers. In January 2016, Target fired Tina Tyler from her job as head of the store. He was replaced by longtime employee Janna Potts.
Diversity
The Company states that "individuality may include a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, family, civic status, socio-economic situation, education, and life experience. "
The Target Employee Diversity Initiative is called "All Together Target". It specifically seeks to work with vendors and contractors owned by minorities or women.
In February 2012, the company extended team member discounts to same-sex co-workers. It has received 100 on the Campaign Equality Individual Enterprise Index, before donating funds to Minnesota Forward.
The National Society for the Progress of Colored People has repeatedly assigned Goal values ​​that fail on its annual Recruitment Reciprocal Reporting card, a measure of "corporate commitment to African-Americans". In 2003 and 2005, the NAACP has assigned a Goal value to "F" in this report; in 2004, Target was assigned a "D-" value. In 2006, when Target was asked why not participate in the survey again, a representative explained, "Target diversity of views as inclusive for everyone from all different backgrounds, not just one group."
In February 2006, the National Federation of the Blind (NFB) filed a class action discrimination suit at Northerneda's Alameda County Court Court, claiming that the Target commercial website contains "thousands of access barriers that make it difficult, if not impossible, for visually impaired customers.. " Target Corporation completed the lawsuit in October 2008, paid $ 6 million and agreed to work with NFB over the next three years increasing the usability of the Target.com site. August 24, 2009, the United States Employment Opportunities Commission (EEOC) filed a discriminatory lawsuit against Target Corporation for illegally denying proper accommodation for employees with double defect-based disorders and substantially reducing working hours due to medical conditions. According to claims in EEOC's press release, Target's action violates Title I of the American With Disabilities Act (ADA) and Title I of the 1991 Civil Rights Act.
Philanthropy
Target Corporation is consistently classified as one of the philanthropic companies in the US. It ranks No. 22 in the World's Most Admired Companies magazine for the year 2010, largely in part for its overall corporate donations. According to the November 2005 article Forbes , it is classified as the highest moneymaking company in the US in the percentage of income (2.1%). The target accounts for about 5 percent of its pre-tax operating profit; he gave over $ 3 million a week (up from $ 2 million in the previous year) to the communities in which he operates. It also provides the percentage of fees from Target Visa to the schools designated by the cardholder. To date, Target has awarded more than $ 150 million to schools across the United States through the program.
Further evidence of Target philanthropy can be found in the Target House complex in Memphis, Tennessee, a long-term housing solution for patient families at St. John's Research Hospital. Jude Children's. The corporation leads the way with over $ 27 million in donations, which provides 96 complete apartments for families who need to stay in St. Jude for 90 days.
Target has unauthorized rules on its properties, as it seeks to provide "a distraction-free shopping experience for its guests". Exceptions to this policy were previously made for kettles and red bells from the Salvation Army outside the Target store during the Christmas break. In 2004, however, Target asked the organization to explore alternative methods to partner with Target. Targets donate to the Local Salvation Chapter through a grant program and annually to United Way of America (Salvation Army is a member of the United Way coalition).
In 2005, Target and Salvation Army created a joint effort called "The Target/Salvation Army Wish List", where online shoppers can donate goods to organizations for storm victims by purchasing them directly from Target.com between 25 November 2005 and 25 January 2006. In 2006, they created another joint effort called "Salvation Army", which is an online version of the Salvation Tree Salvation Tree program; in addition to donations from the sale of angel ornament Harvey Lewis limited edition within the Target store. During the 2006 Thanksgiving holiday, Target and Salvation Army partnered with a magician David Blaine to send some families to Black Friday morning shopping. The challenge is that if Blaine gets out of the rotating gyroscope on Black Friday morning, then some families will receive a $ 500 shopping certificate. The challenge was successfully completed by Blaine.
During the disaster, Target has been a key aid provider for relief efforts. The target provided monetary donations and products during the September 11 attacks; he also donated money for the 2004 tsunami relief effort in South Asia and donated $ 1.5 million (US) to the American Red Cross after Hurricane Katrina in 2005. This also allowed his store property in the affected area to be used as a command center for aid organizations and donated supplies such as water sprays and insects.
Targets will often donate unused, returned or seasonal merchandise (especially clothing) to the Goodwill Industry.
Environmental recordings
In 2007, Target Corporation agreed to reduce their sales on all materials containing polyvinyl chloride (PVC). Examiners find poisonous tin and phthalates and large quantities of PVC in toys, lunch boxes, baby bibs, jewelry, garden hoses, mini curtains, Christmas trees, and electronics. Several studies have shown that chemicals in vinyl chloride can cause serious health problems for children and adults. The University of Illinois Medical Center in Chicago states that people who use products that contain PVC can be exposed to dangerous and lead poisonous phthalates, which can eventually become big contributors to dioxins. Lois Gibbs, executive director of the Center for Health, Environment and Justice, stated, "The target is doing the right thing by moving away from PVC and switching to safer alternatives." Other companies reduce PVC on their shelves including Walmart, Microsoft, Johnson & amp; Johnson, Nike, and Apple. The target store has taken environmental action by reusing ingredients in their store and recycling products such as broken hangers, cardboard, and rechargeable batteries. Targets begin to reduce energy use with energy-efficient storefronts and reduce waste by recycling programs. All Target stores in the United States use plastic carts with metal frames. In mid-2006, Target took it a step further when it began introducing a new basket design made entirely of plastic. It also uses the same design in a hand-usable basket.
The target released a 13-page report in 2007 outlining their current and future plans to be more environmentally friendly according to LEED. These efforts include installing a sand filtration system for store wastewater. The recycling program will be devoted to clothes hangers, corrugated cartons, electronics, shopping carts, shrink wrappers, construction waste, carpets and ceiling tiles and roofing materials. All stores in Oklahoma will partner with Oklahoma Gas & amp; Electricity to exclusively use wind power for all Target stores to reduce greenhouse gas emissions. The national store uses only LED lights and fluorescent lamps and low flow toilets that reduce wastewater by up to 30%. Some Target stores install roof gardens or green roofs, which absorb rainwater and reduce surface runoff, reduce temperature fluctuations and provide habitat for birds. There are currently four Green-roof Target stores in Chicago.
Target brings more than 700 organic and alternative products from brands such as Archer Farms, Burt's Bees, and Method Products. They also sell clothing made of organic cotton, non-toxic cleaners, low-energy lights and electronics, non-toxic and untested cosmetics, and furniture made from recycled materials. In June 2007, Target has offered a reusable shopping bag as an alternative to disposable plastic bags. Target gift cards are made from corn based resins. All store packaging is done with a selection of modified paperboard/clamshell paper and has the goal to gradually seal the plastic wrap completely.
In collaboration with MBH Architects, Target's first "green" building is a 100,000 square foot Target store built in 1995 in Fullerton, California. This is part of the EPA Energy Star Showcase for the use of skylights that cuts the original energy consumption by 24% with a 5 year return. Target and MBH Architects were awarded the "Green Lights Partner/Ally of the Year Award".
Target is the only national retailer to use the Garment Hanger reuse program, which stores millions of pounds of metal and plastic from landfills. In 2007, the program prevented 434 million hangers from entering landfills.
On June 15, 2009, California Attorney General and 20 California District Attorneys filed a lawsuit in Alameda County alleging that Target stores across the country have illegally dumped hazardous waste in landfills.
On October 1, 2009, Target Corporation agreed to pay a $ 600,000 civil penalty to import and sell various toys with a higher level of lead paint than is legally permitted. The Consumer Product Safety Commission alleges that "The target consciously import and sell Chinese-made toys illegally between May 2006 and August 2007." A similar problem occurred several months later in February 2010, when Target drew Valentine's Day message messages from its shelves at the request of the California attorney general's office. Bears, produced in China, contain more lead than are allowed under federal law for children under 12 years old.
A class action lawsuit filed in 2014 in US District Court for the Northern District of Ohio, on behalf of consumers in Ohio who bought Target-brand wet wipes. The lawsuit filed against Target Corporation alleges that retailers mislead consumers by marking the above & amp; upÃ,® brand tissues as flushable and safe for sewer and septic systems. The lawsuit also alleges that so-called flushable wipes are a public health hazard because they are suspected of plugging pumps in municipal sewage treatment facilities.
Customer privacy
In December 2013, Target system data violations affected up to 110 million subscribers. Compromised customer information including name, phone number, email address and mail. In March 2015, Target reached a class action settlement with affected consumers of $ 10 million (plus the cost of a class-action lawyer). In May 2016, Target completed payments with affected banks and credit unions of $ 39 million (plus the cost of class-action lawyers), of which $ 19 million will be distributed by the MasterCard program.
Working relationship
By 2015, Target follows Walmart in raising the minimum wage to $ 9 per hour. Two years later, Target announced that hourly minimum wage would be increased to $ 11 in October 2017 and promised to raise it to $ 15 (referred to as "living wage" by labor supporters) by 2020.
Corporate identity
Logo
96% konsumen Amerika mengenali logo Target Bullseye.
Diferensiasi dari pesaing
Target Corporation competes directly with other discount retailers, especially Kmart and Walmart. Since its establishment, the company intends to differentiate its store from its competitors by offering what it believes to be more luxurious, less-developed forward-cost merchandise, than the traditional concept of focusing on cheap goods. Douglas J. Dayton, one of Dayton's brothers, explains John Geisse's concept:
As a result, Target stores tend to attract younger customers than Walmart, among other competitors. The average shopper's target is 40, the youngest of all major discount retailers that Target competes directly against. The average household income of the Target customer base is about $ 64,000. Approximately 76% of Target customers are women, and over 43% have children at home. About 80% have attended lectures and 57% have completed college.
In October 2008, Target announced plans to counter the perception that their products were more expensive than other discount retailers. The plan is to add perishable goods to their inventory, reduce free items, and spend three-quarters of their marketing budget for ads that emphasize value and include the true price of the items displayed in the ad. Target also plans to slow the expansion of about 100 stores a year to 70 stores a year.
Target stores are designed to be more attractive than big-big shops with larger aisles, falling ceilings, more interesting merchandise presentations, and generally cleaner fixtures. Particular attention is paid to the store's environmental design: the graph reinforces its advertising image, while shelves are dressed with contemporary nameplate, background, and liner, often printed on cheap materials such as paper, corrugated boards and foams. Some shops, especially those located around major airports, have a painted bullseye on the roof that can be seen from above: shops in Atlanta, Georgia near Hartsfield-Jackson Atlanta International Airport; Rosemont, Illinois, near O'Hare International Airport; Potomac Yard, Virginia, near Ronald Reagan Washington National Airport; College Point, New York (Queens), east of LaGuardia Airport; and Richfield, Minnesota, adjacent to Minneapolis-St. Paul International Airport is among those locations. The target store does not sell firearms. In the early 1990s, they stopped selling realistic-looking toy guns and restricted the selection of their toy guns with bright and oddly shaped colors. In 2014, Target also "respectfully" asks their guests to leave firearms at home while visiting the store. They do not sell tobacco products and have not sold cigarettes since 1996.
TargÃÆ' Â © t
Some people jokingly target the pseudo-French pronunciation tar- ZHAY , as if it were a class boutique on. Although this practice is often associated with the use of Oprah Winfrey on his television show, first proved in 1962, the first year the Target store opened. The target used to sell shoes called "Miss TargÃÆ' Ã… ©" is reinforced by a 1980s television commercial starring Didi Conn. This pronunciation has also led some people to believe that the company belongs to France. In recognition of the popularity and stamp name of the nickname, Target Corporation licensed its name and logo to Brand Central LLC in 2006, complete with an accent over the letter "E" (though this is not a true French spelling) for a new line of clothing aimed at more customers upscale mode. The line, "TargÃÆ' Â © t Couture", was originally sold in a Los Angeles Intuition-based store, which deals with high-end brands.
Nomenclature
Target uses the practice acquired in 1989 from The Walt Disney Company by calling its customers "Guests", employees "Team Members", and their supervisors "Team Leaders". Also, managers are known as "Executive Team Leaders (ETLs)," "Senior Team Leaders (SRTLs)," or "Guest Services Team Leaders (GSTLs)" and Store Managers known as "Team Store Leaders (STL)". The next "chain of command" is "District Team Leader (DTL)", "Group Team Leader (GTL) (sometimes Vice President of the Group)", Regional Team Leader (RTL) (sometimes also Vice President of Regions), and finally a corporate-level executive.
Product and partnership line
Target has many exclusive offers with various designers and name brands, including the Finnish design company Marimekko; architect Michael Graves; Converse athletic apparel company; Italian fashion label Fiorucci; fashion designer Lilly Pulitzer, Liz Lange, Mossimo Giannulli, and Isaac Mizrahi, among others. To further enhance their fashion profile, Goals also creates a Go-fashion-forward pathway, which employs renowned designers to design collections available for only a few months.
The goal, after hiring architect Michael Graves to design the scaffolds used to renovate the Washington Monument and donate $ 6 million USD for recovery plans, introduced its first designer product line in 1999, Michael Graves Collection from home appliances and home decorating products. Walmart and Kmart follow in the footsteps of Target by bringing exclusive designers to their stores as well. Target also partners with established national brands to create exclusive collections for its stores.
Target also signed an exclusive deal with Food Network to sell VHS TV show cassettes featuring popular chefs such as Alton Brown, Paula Deen, and Rachael Ray.
In 2005, Target introduced a major revision of prescription bottles, called the ClearRx system. The redesigned, color-coded, flattened and reversed bottles give more room for the label. This system is based on patents by student Deborah Adler and has been named one of TIME's Most Amazing Inventions of 2005.
Sometimes manufacturers will create red items exclusively for Target. In 2002, Nintendo produced a special red edition variant of Game Boy Advance, which featured the Target logo at the top of the screen.
In 2005, IFC initiated a partnership with Target to promote independent film selection, both in Target stores and on IFC Monday night at 9:00 pm Eastern. Originally titled Cinema IFC Red , the promotion was renamed to The Spotlight in 2007. In-store headers refer to the selected title as IFC Indies - Independent movie selected to Target by Independent Movie Channels.
By 2016, Target has begun to impose gender neutrality in toy marketing, and no longer explicitly lists certain toys as "boys" or "girls". The practice was expanded with the launch of a new children's decoration line in February 2016, Pillowfort, which will replace the Circo brand and feature more neutral designs and color schemes.
Gift card
Target GiftCard is a card or gift card of value from the retail division. Target sells more gift cards than any other retailer in the United States and is one of the top sellers, with dollars and units, in the world. The unique design of their cards contributes to their higher sales, as well as the Target policy with no expiry date or service charges. Past and current designs include lenticular, "scratch and sniff" (like candy during the Christmas season), glow in the dark, lit LEDs, gift cards on the side of bubble blowers, gift cards that can serve as CD-ROMs, and even gift cards which allows the sender to record voice messages. Eco-friendly gift cards are currently made from bioplastics produced from corn. Target launched a new MP3 player gift card for the 2006 holiday season. It holds 12 songs and must be purchased with a starting value of at least $ 50.
Starting January 2010, Target Stores launches Mobile GiftCards, where people can generate GiftCard barcodes on any web-enabled phone. This data matrix barcode can be scanned at Target POS like any physical card barcode, and balances can be stored, retrieved and rewarded with the convenience of the phone.
Some of these unique design ideas are patented, and these patents are assigned to Target Brands subsidiaries. For example, some GiftCard Target designs have front side wood. On May 24, 2005, the United States Patent and Trademark Office granted US patent D505,450 for "design ornaments for credit cards or stored value cards with wood coating" to inventors Amy L. Lauer and John D. Mayhew. US Patent 7004398, for "Assembly of stored value cards including stored value cards, edible products, and wrapping", was awarded to Michael R. Francis and Barry C. Brooks on 28 February 2006. Both patents have been commissioned by the inventor to Target Brands , Inc.
The Target Gift Card is also a collector item. Some of the first issued gift cards are worth more than $ 300 (though the card does not have the money for it). Every year, Target introduces a new Holiday Gift Card. In 2007, GiftCards Holiday Prizes featured wind flashlights, music gift cards, flaming gift cards, and scented gift cards.
Target forensic service
In 2006, The Washington Post revealed that Target operates two criminal forensic labs, one at its headquarters and another in Las Vegas. Originally, the laboratory was created with the role of investigating internal cases of theft, fraud, and other criminal acts occurring on its own property. Finally, the company began offering pro bono services to law enforcement agencies across the country. Target Forensic Services has assisted agents at all levels of government, including federal agencies such as the Bureau of Alcohol, Tobacco, Firearms and Explosives, Federal Bureau of Investigation, and the US Secret Service. In fact, the laboratory has become a popular source for law enforcement so Target must limit its assistance to acts of violence.
Criticism and controversy
Animal welfare issue
In 2011, Mercy for Animals, a non-profit organization dedicated to preventing cruelty to livestock and promoting compassionate food choices and policies, reveals animal harassment of target egg suppliers. Hidden camera recording taken at Sparboe Farms - a significant egg supplier for Hy-Vee, McDonald's, Sam's Club, SuperValu, and Target - reveals chickens crammed into dirty wire enclosures, unable to stretch their wings completely or engage in most of nature others. behavior. Investigators documented the workers burning beak chicks with no painkillers, torturing animals, and throwing live birds into plastic bags and letting them suffocate. The dead chickens are left to rot along with birds that still lay their eggs for human consumption.
The investigation received international media attention; it aired first on ABC Good Morning America , World News Night with Diane Sawyer , and 20/20 . As a result of the investigation and public condemnation that followed, the Goal immediately discontinued its relationship with the company. In January 2016, Target Corp announced that it would stop using eggs from caged chickens, and become completely enclosed by 2025.
Disclaimer for album stock after digital release
Target initially refused to sell the album "Oceans Orange" Franky Channel Orange and Beyoncà © ©, because the recording became available to digital retailers, such as iTunes, before a physical copy was made. The target representative believes that it impacts how well the record will be sold in the Target store, and saving it can cause the company to lose money. Both records are now available on Target's website.
LGBTQ
Lady Gaga is expected to give the exclusive extended edition store of her upcoming Born This Way album, but ends the deal after finding that former CEO Gregg Steinhafel donates to a political action group that supports gay anti-candidates. The target apologizes and begins its outside support of the LGBTQ community. In 2012 it starts by stockpiling gay merchandise and donating half of the profits to GLSEN. In 2014 began to show individual LGBTQ and spouse in the national advertising. In 2015, Target starts their #takepride campaign. The target sponsors many non-profit LGBTQ including Human Rights Campaign, GLSEN, GLAAD, Family Equality Council, NGLCC and Williams Institute. Over the past three years, Target has been a sponsor of GLAAD's Spirit Day. In 2017, Target is a founding partner of Pride Youth Pride of New York City. Target has been rated by LGBTQ Consumers as a favorite brand in 2016 & amp; 2017 by 10 & amp; Community Marketing Inc 11th Annual LGBT Community Survey. Target has a score of 100 on the Human Rights Equality Company Equity Index for their company policies and practices relating to lesbian, gay, bisexual, transgender and queer employees.
Store closing
On Wednesday, November 4, 2015, Target announced that it would close all thirteen of its stores in the US. In a statement, Target spokeswoman Kristy Welker said, "The decision to close the Target store is not made lightly, we usually decide to close the store after carefully considering the long-term financial performance of a particular location." The New Ulm, Minnesota community protested the closing of shops in the city with a social media group entitled "Save New Ulm Target", which earns 10,000 members a week of its creation. Despite the efforts of many community members and even Mayor Robert Buessman of New Ulm, Target upheld his decision to close down the New Ulm store. New Ulm stores and twelve other stores were closed on January 30, 2016.
"Bathroom Policy" and boycott
In April 2016, Target announced on its website that it would allow transgender customers and employee access to use toilets and change areas corresponding to the gender they identify, unless local law requires otherwise. "We believe that everyone - every member of the team, every guest, and every community - deserves to be protected from discrimination, and treated equally Consistent with this belief, Target supports the federal Equality Act, which provides protection to individual LGBT , and against discriminatory actions In our shop we demonstrate our commitment to inclusive experience in many ways Most relevant to the ongoing conversation we welcome transgender and guest team members to use toilets or fitting facilities appropriate to their gender identity. " The New York Times calls this" the most prominent position taken by national retailers ". In response, the American Family Association (AFA) launched a national boycott; on April 28, about one million people have signed the AFA petition. Other Christian groups respond with criticism, though some are more measurable. Around the time of publicity about the policy, the poll reported a decrease from 42% to 38% of consumers stating that they would be shopping at Target. In mid-May, Cornell's CEO said the boycott impacted "only a handful of stores across the country". Some observers, like Fortune of Phil Wahba, believe that Target bathroom policy may have caused part of the Target drop in shoppers' traffic during the second quarter of 2016. On August 17 , Target announced it will add a third lock bathroom, private, single-footed in many of its stores. By 2017, Cornell claims to have no idea about, or have approved, the policy before it is published. The policy weighed US $ 20 million on business and caused sales to fall nearly 6% in the following three quarters.
Major sponsors
Events
Sports
Minnesota United FC
In January 2017, Minnesota United FC, the Major League Soccer expansion team that debuted for the 2017 Season, announces that Target will be the front-of-jersey team's kit kit sponsor, as well as sponsoring MLS as a whole. It brings one of the biggest sponsors in the league, especially to the expansion team that debuted. The team also has the advantage of owning a large and well-known village brand compared to outside entities, in addition to the financial benefits of such large sponsors.
Major_League_Soccer_.26_US_Youth_Soccer "> Major League Soccer & amp; US Youth Soccer
In 2017, Target announced a series of national, local, and charitable initiatives that marked the greatest boost from retailers into team sports. Target becomes Major League Soccer's Official Partner in a multi-year deal that includes an MLS broadcasting time at Univision, FOX Sports and ESPN, opportunities for stadium experience, player performances and ownership of certain major MLS platforms. Target also announced a $ 14 million commitment to local youth soccer through two new national initiatives - a $ 8 million local grant program, and a $ 6 million partnership with the US Soccer Foundation to build 100 new football spaces by 2020. Target is the official sponsor of 2017 & amp; 2018 MLS All Star Games.
Chip Ganassi Racing
Target is a long-term sponsor of IndyCar and NASCAR racing teams from Chip Ganassi Racing. The Targeted Relationship with Ganassi in IndyCar returned to 1990 when it began sponsoring Eddie Cheever. Some of their most famous racers in the 1990s included Michael Andretti, Bryan Herta, and Arie Luyendyk. In the late 1990s, Target Chip Ganassi Racing had a four-year championship victory at CART, winning 1996 with Jimmy Vasser, 1997 and 1998 with Alex Zanardi and 1999 with Juan Pablo Montoya. Ganassi won their first Indianapolis 500 in 2000. The team moved full-time to Indy Racing League rivals in 2003, and won in the first year of full-time competition, with Scott Dixon. Dixon won the championship again in 2008. The 2009 season marks the 20th anniversary of the Target race program. Franchitti won the second IndyCar championship of his career, and with second-placed Scott Dixon, giving the Goal a one-two punch in the IndyCar Series. Dixon and Franchitti won 10 of 17 races (Dixon-5, Franchitti-5) and tied a team record from 1998 in which Alex Zanardi and Jimmy Vasser joined in to win 10 in the 19 racing season of 1998. In 2010, Franchitti won the Indianapolis 500 He also won the series championship for the Target team, with five points over the second-place finisher Will Power.
Target began sponsoring stock cars in 2001 with Sterling Marlin when Chip Ganassi bought into the stock car team of Felix Sabates. In the 2002 NASCAR Winston Cup Series season, No. 41 Chip Ganassi Target was driven by Jimmy Spencer, and from 2003 to 2005, Casey Mears drove the car. In 2006, Reed Sorenson took over No. 41 when Mears moved to a different Ganassi Chip car on the same team. Sorenson drives through the 2008 season, and Target also has some major sponsorship time at Ganassi Racing No. 40 cars with Dario Franchitti and Jeremy Mayfield who descended for the injured Franchitti. 40 teams have closed. For 2009, Target sponsors moved to No. 1. 42 driven by Juan Pablo Montoya with the newly formed Earnhardt Ganassi Racing. Target also sponsors Earnhardt Ganassi Racing No. car. 8 run by Aric Almirola, who co-sponsored several races with other sponsors such as Guitar Hero and TomTom until the team was dissolved in May 2009. Kyle Larson took over No. 2. 42 in 2014 and Target sponsor No. 51 from Phoenix Racing to debut Larson's Sprint Cup Series.
The Ganassi Chip Target car driven by Dario Franchitti won 94 runs of the Indianapolis 500 on Sunday, May 30, 2010.
The target ends its relationship with IndyCar racing at the end of the 2016 season. In July 2017 Target announced that it would end the sponsorship of the NASCAR Ganassi team by the end of the year.
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